One of
the most underrated but easiest ways of reaching your
target audience on the Internet today is an email newsletter,
or e-zine. From Amazon.com and YAHOO! to special interest
and small business web sites, email newsletters are
being used to get return site visitors, promote branding,
and generate new customers.
What
are your goals for your email newsletter?
More
sales?
More
leads?
More
visits to your web site?
More
traffic to your local store or office?
Better
customer relationships?
EOD.net
can produce a professional, high quality, targeted newsletter
and/or e-zine that will achieve the results you want!
What
follows is a brief description of the services we provide.
No matter which publishing services you need, we work
closely with you to ensure that your newsletter represents
your goals and ideas.
Newsletter
Development
To develop
a concept for your newsletter, we first determine how
an email newsletter can support your business objectives.
We review your business market and competitors to discover
"information gaps" and the best newsletter
opportunities.
Next,
we profile potential audiences -- their needs, preferences,
the types of information they want.
From
the preceding information, we are able to define detailed
objectives and a publishing schedule for your newsletter.
Finally,
we look for ways to integrate your email newsletter
with your other marketing and business activities.
Editorial
Design
Once
we have a clear understanding of your newsletter objectives,
we create an editorial "menu" for your newsletter
-- primary and secondary topics to be covered, the types
of articles, article length, tone of the newsletter,
"departments" and special features, and overall
newsletter length and format.
We also
define and identify the most likely sources of information
that will be used on a regular basis to develop your
newsletter content.
Article
Writing/Editing
Once
we have determined your newsletter's communications
objectives and editorial focus, we assemble a team of
in-house and freelance writers and editors to create
compelling, on-target, custom content for your publication.
We also
provide editing services to customers who prefer to
provide their own source material and content for their
newsletters. For many customers, an email newsletter
is a collaborative process that includes a mix of company-supplied
content and custom material created by EOD.net.
Subscription
Management Services
Our subscription
management services are designed for business owners
and managers who would rather run their businesses than
spend time managing their email newsletters. Our goal
is to provide you and your subscribers with the highest
quality, most professional service possible, while freeing
up your time to run your business.
Acting
as your publisher, EOD.net will set up your publication
on a dedicated list server and handle all administrative
chores including adding new subscribers, handling bounced
messages and unsubscribes and setting up EODs. Of course,
we can prepare and mail each issue of your publication.
Depending on your preferences, we can provide you with
detailed activity reports on a weekly, biweekly, or
monthly basis.
Technical
Support
An email
newsletter is frequently closely integrated with a new
or existing web site. Depending on your requirements,
we can assist you in developing a web-based interface
for your newsletter. We can also evaluate your site
to determine the most effective placements for your
email subscription forms.
Find
out how affordable a professionally-produced email newsletter
can be for your business. By answering a few questions
about your business and your goals for your newsletter,
we can provide you with a detailed estimate.
If you
are not sure of an answer or need additional information,
leave the question blank; however, the more you can
tell us about your business and your plans for your
newsletter, the more accurate we can be in giving you
an estimate.
1.
Background Information
Company:
Address:
City:
Country:
Postal Code:
Email Address:
Web Address:
Telephone:
Fax:
Type of Business:
2.
Are you currently publishing an email newsletter? Yes
(Please describe below)
No
2a.
Please describe your existing newsletter:
3.
Have you already developed a concept for your new newsletter?Yes
(Please describe below)
No
3a.
Please describe your concept for the newsletter: (Provide
as much detail as you possible, e.g. a description of your targetaudience,what goals you want to accomplish, type of articles, style -- casual,formal,humorous -- and frequency of publication.)
4.
What is the current size of your subscriber list? (Actual subscribers,
customers/prospects with email addresses)
5.
What is your circulation goal for your newsletter?
6.
How frequently do you plan to publish your newsletter?
7.
Which email publishing services would you like EOD.net to perform?
Develop newsletter concept.
Yes
No
Not
sure
Develop editorial design.
Yes
No
Not
sure
Write original content.
Yes
No
Not
sure
Edit content that
you provide.
Yes
No
Not
sure
Provide subscription management
services, including managing subscriber list, processing mailings, handling
new subscribers etc.
Yes
No
Not
sure
Provide technical support
for web site.
Yes
No
Not
sure
Promote newsletter and develop
circulation.
Yes
No
Not
sure
8.
From the following list, please indicate your newsletter goals: (please check all
that apply)
Drive subscribers to your
web site:
Increase traffic at your retail
store or office:
Sell specific products or
services:
Create sales leads:
Enhance your relationships
with customers:
Create relationships with
a targeted list of prospects:
Present sales promotion information:
Enhance/develop your reputation
as an expert in your field:
Respond to competitive activities:
9.
Do you have any other goals for your newsletter?
10.
Use the box below for any comments, questions, or additional
information concerning your newsletter or your business.
When you have completed the questions
above, please select the
"Request Quotation" button below. To start
over, select "Reset."
Thank you
for taking the time to complete our brief questionnaire.
We will send our estimate to the email
address you provided above.
If you have any additional questions,
please email us at: sales@eod.net